Without proper marketing strategies, your brand may still be invisible to potential clients. At Architected Relations, we deliver industry-leading solutions to dominate your local marketplace.
A digital presence is vital in today’s world. Real estate professionals without a website are at a critical disadvantage, however, there’s more to achieving success than just tossing up a website. Creating a cohesive digital presence requires in-depth experience and knowledge of how each component within a digital marketing strategy work together.
In real estate, digital marketing is no longer an option but a requirement for success. Even if your business relies heavily on referrals, an online presence is still absolutely crucial. There is much more to creating a cohesive presence than many business owners realize. Plus, missteps along the way could lead to unnecessary financial and time costs.
On the fence about the value that digital marketing will add to your business? We get it. Digital marketing efforts that may not directly equate to immediate sales make it even more difficult to track. We make it easy by providing you detailed reports of all your marketing campagins because it can be challenging to track your return on investment without the proper tools.
Why should you work with a real estate Marketing agency? You’re not the first business owner to ask that question. We’ve also heard others that are very similar:
Most of my customers are local, why do I need online marketing?
I don’t even use Facebook personally, why should I bother setting up a page to run ads?
I have a website already. Isn’t that enough?
90% of home buyers searched online during their home buying process. real estate related searches on Google have grown 253% over the past 4 years . Buyers use specific online tools during different phases of the home search process. Technology is what connects online to offline home buying and successful agents leverage both.
Facebook – love it or hate it, it’s here to stay. Does that mean you need to put it to work within your digital marketing efforts, though? Yes, you should.
Why is Facebook such a “must-have” marketing asset for Realtors? Simply put, it provides access to the single largest concentration of web users in the world. What does this mean for you? your audience can be found on Facebook. You can target specific people in your area who are interested in either selling or buying a home – there is a lot more to it than that.
Here is some reassurance if you are still doubting the impact that Facebook can have on your business:
Worried that no one will click on your Facebook ad? Consider the fact that Facebook earned close to $84.2 billion in ad revenues within 2020 alone. That’s conclusive proof that not only do people click those ads but that they do so in large numbers
Worried that your audience isn’t represented? Don’t be. Facebook boasts over 2.74 billion users (that’s BILLION with a B). With numbers like that, every imaginable audience is represented.
Concerned that your audience doesn’t use Facebook very often?. Facebook is the third most frequented website online, coming in behind Google and YouTube. Also, as eMarketer points out, the average Facebook user spends a whopping 34 minutes on the site EVERY SINGLE DAY.
The reason Facebook ads are so prominent in real estate is because you are able to reach people based on their interests, behaviors and demographics. In addition, you can target people based on their geographic location, which especially helps in real estate when you want to focus on the area you’re farming
Of course, there’s a major learning curve when it comes to Facebook ads. It can take a significant commitment of time to master the toolset offered.
That’s where we come in.
We bring to bear industry-leading experience and results when it comes to creating compelling ad campaigns that drive traffic right where you want it – your website.
What’s the connection between digital marketing and your website? We’ve found that driving high-quality traffic to slow, templated, generic websites results in poor conversion rates. For real estate developers and brokers, those should be deal-breakers. Low-quality, DIY, or templated websites simply do not move the needle and worse affect your brand's reputation.
In contrast, combining a high-quality custom website design with premium digital marketing services ensures growth, improves ROI, and builds positive brand recognition.
This directly ties into the benefits that a properly built website can have on your brand. The outstanding user experience and the ability to capture and clearly communicate your brand identity will make you stand out in a competitive market.
Isn’t it time you had a digital marketing partner you could entrust with your brand's success while you focus on day to day operations? Learn more about how we can accelerate your growth.
Search engine optimization (SEO) has been a part of digital marketing since almost the very beginning. However, it has changed a lot over the years, and today’s best practices in no way resemble those of even a few years ago. When you choose us as your digital marketing and SEO partner, you gain the advantage of a whole team with deep understanding of modern SEO best practices and ability to leverage on-page and off-page tactics to foster better growth and success.
It’s tempting to think of SEO as a single thing, but the truth is that it’s a vast, varied, ever-changing collection of practices. Our SEO specialists break these down into two very rough categories: on-page SEO and off-page SEO.
Keywords, But So Much More
Chances are good you are familiar with some SEO terminology, such as “keywords”. Basically, these are terms that potential customers would use to search the Internet for products or services similar to what you offer. Often, they’re combined with a geographic location (geolocation), and other words or phrases.
Adding keywords to your website content, blog posts, articles, guest posts, social media posts, and more, can help build visibility in the search engine results organically (as opposed to paid ads). It's literally unlimited free traffic.
Organic SEO is crucial to success for quite a few reasons:
However, organic SEO takes time, and it requires a good understanding of modern best practices. A mistake here could mean being censured by Google for so-called “black hat” practices. Done right, it builds your authority and reputation.
There are many parts to a successful SEO strategy, but your website plays a crucial role. In fact, it wouldn’t be off the mark to say that your website is perhaps the most important part of your digital marketing efforts. It acts as a hub to tie all your initiatives together, from social media to PPC to guest blogs to content marketing, but it also stands on its own.
As such, your website needs to be updated frequently, and continually optimized. Why all the changes, though?
The online world is fluid – it is driven by consumer behavior, which changes dramatically, often over short periods of time. Search terms can change almost daily, and since they are the key to boosting visibility and driving traffic, it’s critical that you stay on top of your website content, speed, and backlinks.
It’s not just about visibility, though. It’s also about staying ahead of the competition. Remember – your competitors will be trying to do the same thing. That means it’s vital to identify relevant keywords early, use them to optimize your site, and then continually refine so that you can stay on the cusp of consumer search trends.
Anything less is a slow road to invisibility.
While organic SEO can take time, the results are more than worth it. It’s a long-term investment that drives consistent traffic where you want it, without the costs incurred by paid ads. What could you do with a little more money in your budget?
It’s not just about cost-savings, though. At Architected Relations, we’ve been able to brand our clients as experts in their industry with the right combination of accurate keywords, high-quality content, and websites that actually work.
An expertly crafted digital marketing strategy (including both paid Ads and organic SEO) drives two things: brand recognition and brand awareness. They are similar terms, but they’re not the same. Additionally, both are crucial to achieving lasting success (whether online or offline).
Brand recognition is simply a potential customer or client being exposed to your brand over time and recognizing it. It is one of the first steps down the sales funnel, and can be achieved through exposure to content marketing, paid ads, email marketing, and more.
Brand awareness, on the other hand, involves a much greater connection and stronger emotions. A great example of brand awareness would be realizing that you want to start tracking your workouts and immediately thinking about the Apple Watch. Another example would be realizing you need an afternoon pick-me-up and immediately thinking about a latte from Starbucks. It’s a measure of emotion, memories, and impressions of a company’s offerings and how they address your needs.
Achieving brand recognition is the first step in building brand awareness. However, it requires the right tools and techniques coupled with a deep understanding of modern digital marketing.
Establishing a thriving online presence is critical. The first step is a website, but you cannot afford to go the cookie-cutter, generic route. That way lies mediocrity and a long, slow slide into invisibility. A custom website, regularly updated and optimized, and built with modern SEO in mind is the foundation for success. Couple that with powerful solutions like Facebook ads and other digital marketing techniques, and you have a proven formula for success.
At Architected Relations, we’re proud of the consistent results and growth we’ve been able to achieve for our clients. Contact us today to learn more about how we can drive your success with digital marketing.